Why A Sponsorship
PVLL Sponsorship Costs vs. Other Forms of Advertising
At first glance year-long advertising at with Pennsville Little may seem expensive.
However, when you compare it against traditional advertising possibilities’, our sponsorship program is the most cost effective.
** Yellow Pages Ads **
These can be very expensive but many business owners pay the rates because it's profitable for them to be listed
among businesses that offer competitive products. A small Yellow Pages ad can cost hundreds, or even thousands,
of dollars a year! In large urban areas, the costs of advertising in the Yellow Pages are likely to be greater than
they are in a small, rural area. Costs vary by geographic location and by the size of the ad. Other variations might
include whether the ad includes art or colored inks. The other thing about Yellow Page Ads today is that anyone under
40 years old does not use them to look for a company. They search the internet.
** Newspapers Advertising **
Newspaper advertising prices can consume your marketing budget very quickly if you are not careful.
Before you launch an advertising campaign, understand the costs of advertisements in newspapers.
If you live in a small town and advertise in your local newspaper,
advertising costs really drop -- in comparison to the bigger national publications. A full-page local newspaper ad might
run a $1,000 per day in your community.
When you compare the two most common advertising possibilities and compare it against a PVLL Sponsorship you can see the
advantages of our Sponsorship Program. Hundreds of people attend games at PVLL every day from April to July each year.
Add on the fact that last season we averaged over 300 pageviews a day at our website. That means anyone with a
Triple, Home Run or Grand Slam Sponsorship this year could have their advertisment viewed over 300 times a day with a link directly
to your business from our website. On opening day alone last year we had over 700 page views.
Clearly a PVLL sponsorship is the more cost effective advertising solution.
Let’s break it down daily with the most expensive PVLL Sponsorship Level.
A $2,000 donation will provide you with:
- A 3’ x 5’ banner on THREE fields
- A 4’ x 8’ Dugout banner
- Sponsorship of 1 PVLL Field
- Advertising on every page of PVLL website(www.pvllonline.org)
- Youth of Pennsville proudly wearing their uniform with you name on the front
That is 5 seperate advertising mediums in the cost of 1 Sponsorship.
If you take the daily cost of the most prominent advertising, such as newspaper ad and the yellow
pages ad and compare against our advertising opportunities’, there really isn’t a comparison.
Cost of a Today’s Sunbeam Ad - $200/day x 365 days = $73,000
Cost of a Yellow Page Ad = $16.44/day x 365 days = $6,000
Cost of PVLL advertising = $5.48/day x 365 days = $2,000
As you can see, advertising with a PVLL Sponsorship is a fiscally responsible choice. Children and their parents from our town
will be here every night. During the offseason, fall ball and ASA Softball Tourneys will be happening. So, plenty of people
will see your ads and could visit your business. You are helping your business be promoted and helping the children of Pennsville
by sponsoring. A win-win for both!
Yours in Little League,
Keith Lamb